The much-loved Keep Curl range has joined our recently-revamped Care and Control ranges with a fresh, modern look.
Say hello to upgraded packaging, redefined product uses and updated sizes, all shaped by feedback from the curl specialists who use Keep Curl every day.
And the best bit? The formulas you know and love haven't changed. So you can still expect the same high-performance you know and love.
So let's take a look at what has changed...
Fresh, upgraded packaging
Now housed in Prevented Ocean Plastic (POP) bottles with infinitely-recyclable aluminium lids. The POP programme prevents over 1,000 tonnes of plastic from entering the ocean every month and has so far stopped over one billion plastic bottles from reaching the water.
Updated sizes
The Memory Gel and Conditioning Cream is now in new 300ml sizes, with Memory Spray moving to 150ml to bring it in line with the other spray products in the OCS range. To encourage re-use and minimise waste, pumps and sprays are offered separately with a small charge attached.
Refined product purposes
Keep Curl Conditioner is now Keep Curl Conditioning Cream. This new name comes from feedback from our curl specialists who love combining it with Memory Gel to achieve soft, manageable curls. Of course, it can still be used on its own as a conditioner if that's your preferred routine.
Where is Keep Curl Shampoo?
Following the launch of the new Care range, we realised it stands out so well on its own and caters perfectly to the needs of every hair type, including curls, that we've said goodbye to Keep Curl Shampoo.
What hasn't changed...
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The formulations
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The performance
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The curls
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100% Vegan
So, while Keep Curl may look a little different, you can still expect the same great results that you know and love.
