meet the new-look No Limits range / same formula, new design /

meet the new-look No Limits range / same formula, new design /

Oct 30, 2025

The wait is over! Our new-look No Limits semi-permanent colours are here and they’ve had quite the glow-up. Enjoy the same gentle, vegan-friendly formulas you know and love, with a striking new design, more sustainable packaging, and a few new names.

New names / same results /

Feedback over the years has consistently told us that some of our No Limits colour results aren’t quite what the name suggests. So, we’ve made some changes.

  • Orange → is now Coral
  • Silver Grey → is now Lavender Blue
  • Violet → is now Crimson
  • Red → is now Raspberry

The formulations haven’t changed – so you can expect the same vibrant, conditioning results you know and love. 

Sustainable packaging /

We’ve taken this opportunity to make No Limits more sustainable than ever.

  • Prevented Ocean Plastic Bottles 
    No Limits is now housed in 100% prevented ocean plastic bottles - a programme that helps prevent plastic from getting to the ocean in the first place. Why is that good? Because once plastic reaches the ocean, it can no longer be recycled. 
  • Clear, Fully Recyclable Bottles
    Clear plastic is much easier to recycle than coloured bottles. So, not only do we get the benefit of seeing the beautiful No Limits colours transform each bottle, we know these bottles won’t be rejected when they reach the recycling centre.
  • Infinitely recyclable lids
    Our OCS-embossed lids are not only gorgeous, but they're endlessly recyclable.
  • Reusable Pumps
    The only non-recyclable part of the packaging – the pump – is now sold separately to encourage reuse. Importantly, No Limits can be decanted without a pump so it's completely optional. 

Plus, don’t let the new bottles fool you – they may look dinky, but they actually contain 10ml more product than before.

Same formulas /

Nothing has changed inside the bottle. No Limits still delivers the same vibrant, conditioning colour without oxidative colour pigments like PPD, PTD, TDS. 

Stock in your salon / shop no limits 



More articles